Every day hundreds of apps hit the app store but only a few get a spot in the coveted top 10. An app that is stirring conversation can witness its growth increase exponentially. In order to make that a possibility a mobile app startup requires solid app marketing strategies.
Optimize it for the App Store
A lot of people choose the app they want to download and use by browsing around the app for the next most interesting thing. ASO or App Store Optimization is a technique where you create a checklist of things that would go into promoting your app that is visible to people on the app store.
You need to write a descriptive title, a clear description that informs the customer what benefits they can enjoy by downloading the app, screenshots to show them how easy to use and navigable the app is, and selected keywords that make your mobile app stand out.
SEO
Search Engine Optimization is the best thing to happen to digital marketing. With the help of keywords, you can make sure that your app is visible online, over your competitors. What happens is that every time a potential customer searches for something related to your mobile app, your app comes up in the highest rankings, often on the first page of a search engine, which is what the world goes by. With this increased visibility more people are going to click on your app.
Brand Image
Your app could have an appealing interface and wonderful features but what sets it apart from the rest of the apps that offer similar features? You want to develop a brand for the new application as you devise its marketing strategy.
A brand goes beyond designing a logo. It is defining what would represent the app from its archetype, color scheme, font, communication, lingo, and visuals. With a powerful brand image, you can yield a lot of brand recall and recognition from your target audience.
Make Sure it is Easy to Share
While you are in the design and development stage of the application, make sure that you incorporate a feature that makes the app shareable. Make sure that not only can users send it to their friends and family, they can also share it on social media platforms such as Facebook, Twitter, and Whatsapp.
You can then integrate this feature with different campaigns. For example, encourage sharing in exchange for a promo code.
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