Smart Entrepreneur Company That Creates Web Applications

A good web design is one with a brilliant color palette, unique fonts, and animations. But it is also one that is simple, uses color blocking of only two primary colors, and has a familiar font.

The Delivery Gap

A company could give their 101% and consider it the best customer service they could provide. Even if you too aimed for satisfying your customer you would give it your best. However, according to one research, only 8% of customers believe the service they received was superior in the industry where every service provider believed it was exceptional, and from a lot of independent standpoints it probably was.

Not being able to satisfy customers with the best design, features, etc is the delivery gap, and yes it has been a part of the mobile application industry forever.

The primary reason for this is what may be the best standard in user interface web development may not be what enhances utility and convenience, or simply does not match with the target audience's wants.

The Difference Between Customer Experience and User Experience

Part of the dilemma of figuring out what your ideal customer would rate the first-class app and recommend it to everyone they meet on the street is that startup software developers often confuse User Experience (UX) with Customer Experience (CX).

CX is the experience a customer has with all of a brand's interactions, UX however is limited to the interaction a customer has on a brand’s website, app, or any other software product. While User Experience and Customer Experience are not interchangeable, the latter falls under the umbrella of the former.

It is no longer acceptable that a business only takes care of their user experience and has their brand image rely on this solely to get conversions and customers. When app designers and developers begin to target customer experience and strategize for the bigger picture, the user interface falls into line seamlessly.

But why invest effort into CX over UI/UX design?

This is because in the modern world your customer can be persuaded by the smallest impression of your business. With your competition spanning a global market thanks to the digital age, it is important that every interaction your potential customer has with your brand turns them into a user.

Customer Experience in Web Design

Your Customer Experience in web design starts when a customer lands on your page to navigate and interact with it. The experience they have with its navigability will determine what they think of your brand.

A web designing company will make sure that a project follows the latest design trends, the right design psychology, and global best practices. While that should be enough to improve user experience, it is not.

The following are some of the ways an improved CX helps you grow your business.

Higher Conversion Rate

One of the biggest KPIs of success remains the conversion rate. You can get more leads and website traffic but it only counts when that traffic turns into users. Unless you go for a customer-centric approach, this will be hard to achieve.

People want to work with those who can provide customer experiences that will fit their needs. In a situation like that, once they land on your website, they are a step closer to converting, and it is the experience they have now that will convince them.