Increases Responsiveness
A good user interface makes you say wow at first glance. A great user interface harbors a high standard of responsiveness.
This means that the app was designed to meet the anticipations of the user. For example, an app that takes forever to load or to switch from one section to another will annoy users to the point where they will stop using it or delete it altogether. Their reviews are going to reflect their experiences and you will have a harder time attracting more users.
On the opposite end of this spectrum is an app that loads fast and is super easy to use without the user wondering if their device might be glitching or if they need to up their internet bandwidth. Spoiler: they will always choose a competitor app over paying more for the internet.
Makes the User Experience Convenient
When creating an app business plan most entrepreneurs wonder about monetization strategies, often because they don't want potential users to be annoyed by the in-app ads. However, you have to pick a way to make your app profitable, and more often than not this is it.
To make sure that your users do not have to deal with too many inconveniences is where a UI designer comes in.
A competent user interface is one that adds functions and buttons that will allow a user to carry out an action with minimal effort. The design solves their problem before they can even bring it up.
Makes the App Navigable
Some of the best apps are simple ones. We call them simply because they have an excellent degree of clarity of what the user should do next after they have landed on a page.
If a user downloads your app and gets confused immediately afterward about what to do with your app, they are not going to think much of the app itself. You want users to be able to carry on with their customer journey with as much ease as possible.
One of the ways a UI/UX developer does this is by using familiar icons and graphics to communicate what you should do next. Putting everything in the text takes longer and uses up a lot of your interface space. The same principle is applied when a color scheme is picked out. For instance, using red to alert, and using green to encourage the go-ahead.
Better Return on Investment
Customer satisfaction means a higher ROI. When a user has had a good experience with your app it is likely that they will recommend the app to other people which keeps on multiplying your userbase. Other than their own network, users are prone to review apps on the app store so anyone who would be browsing for a product or service that your business specializes in will likely download it for its ratings.
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Resource URL: https://www.convrtx.com/blog/benefits-of-a-good-user-interface/